58: Marketing that Moves the Needle: A Conversation with Kelsey Reidl Artwork

Beyond Your Business

Welcome to Beyond Your Business Podcast with Amy Sussex.

Beyond Your Business: Real talk on business, leadership, and life.

Running a business is so much more than strategy, systems, and sales it’s about who you are as a leader, the life you’re creating, and the experiences you’re shaping along the way.

I’m Amy Sussex, business consultant and operations strategist, helping visionary women entrepreneurs lead with confidence, simplify their operations, and scale sustainably. Through strategy, systems, and intuition, I support women in building businesses that feel as good as they look impactful, and built to last.

On this podcast, you’ll hear:

· Real conversations about leadership, operations, and scaling sustainably

· Mindset shifts and behind-the-scenes lessons from entrepreneurship and motherhood

· Practical strategies you can put into action right away

· Stories from incredible women building bold, beautiful, sustainable businesses

Every episode is rooted in my values of Leadership, Aligned Success, Service & Impact, Empowerment, and Sustainability because growth should never come at the cost of your health, values, or vision.

You’re not meant to do this alone. Let’s rise together, Beyond Your Business.

New Episode drops every Wednesday!

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Beyond Your Business

58: Marketing that Moves the Needle: A Conversation with Kelsey Reidl

April 30, 2025 • Amy Sussex • Episode 58

In this episode of You Are Your Business, I chat with marketing strategist, podcast host, and small business coach Kelsey Reidl to unpack her inspiring journey from corporate marketing to entrepreneurial freedom.

Together, Amy and Kelsey dive into practical strategies for building consistency in marketing and business operations, the power of content creation in the age of AI, and why every business owner needs a clear marketing funnel. Kelsey offers real examples, including a client success story that highlights the power of staying the course with content on platforms like LinkedIn.

They also explore the often-overlooked power of in-person networking, the boundaries between personal and business branding, and how to balance visibility with sustainability. Whether you're looking to tighten up your marketing efforts or step more confidently into your brand, this episode is packed with wisdom you can act on today.

Connect with Kelsey

https://www.instagram.com/kelseyreidl/

https://www.kelseyreidl.com/

https://www.kelseyreidl.com/podcast

Resources

Websitehttps://thebusinessmanagementco.com/

Instagramhttps://www.instagram.com/amy.sussex/

Youtube https://www.youtube.com/@TheBusinessManagementCo

A few of my fav things:

(please note these are affiliate links)

Buzzsprout

https://www.buzzsprout.com/?referrer_id=2271913